Get the most out of your grocery shopping with this innovative shopper’s guide and cookbook rolled into one. In Eat Good Food, former chef Sam Mogannam,
owner of San Francisco’s popular Bi-Rite Market, guides you through the grocery store one department at a time, and explains how to identify incredible ingredients, decipher labels and terms, build a great pantry, and reconnect with the people and places that feed us.
 
Eat Good Food gives you a new way to look at food, not only the ingredients you buy but also how to prepare them. Featuring ninety recipes for the dishes that have made Bi-Rite Market’s in-house kitchen a destination for food lovers, combined with Sam’s favorite recipes, you’ll discover exactly how to get the best flavor from each ingredient. Dishes such as Summer Corn and Tomato Salad, Spicy String Beans with Sesame Seeds, Roasted Beet Salad with Pickled Onions and Feta, Ginger-Lemongrass Chicken Skewers with Spicy Peanut Dipping Sauce, Apricot-Ginger Scones, and Chocolate Pots de Crème will delight throughout the year.
 
No matter where you live or shop, Sam provides new insight on ingredients familiar as well unique, including:
 
• Why spinach from open bins is better than prepackaged greens
• What the material used to wrap cheese can tell you about the quality of the cheese itself
• How to tell where an olive oil is really from—and why it matters
• What “never ever” programs are, and why you should look for them when buying meat
 
With primers on cooking techniques and anecdotes that entertain, enlighten, and inspire, Eat Good Food will revolutionize the way you shop and eat.

Finalist, IACP Awards 2012, First Book Category

“The fat, photograph-rich book is part culinary manifesto, part recipe collection, [and part] insider's buyer's guide full of advice and tips for sustainable grocery shopping anywhere....At a time when the farm-to-restaurant movement has all but become a cliche, Mogannam is a pioneer in what might be called the farm-to-grocery store movement.” 
—Barry Estabrook, The Atlantic, 11/21/11
 
“Eat Good Food makes a convincing case that sustainable grocery shopping is good for both customers and the community as a whole -- a concept that could work anywhere.”
—The Atlantic, 11/21/11

“One of the most comprehensive guides to grocery shopping and choosing ingredients.”
—SF Chronicle, Holiday Gift Guide, 11/20/11

“The recipes are well-tested, well-written and yield fantastic results.  If only all my textbooks in high school had been this useful...”
—Caroline Ford, author of FoodShed, 11/16/11
 
“An accessible, concise, and beautifully photographed primer for the home cook.”
—Lena Brooks, author of A Happier Meal, 11/15/11

“A handy manual for inspired eating.”
—TastingTable San Francisco, 11/7/11
 
“If you want to eat like we eat in the Bay Area, this is your book.”
—Amy Sherman, Cooking with Amy, 11/1/11

“For the food shopper who thinks, the positively indispensable Bi-Rite Market’s Eat Good Food is the holy reference guide/blue book that clues consumers in to the real value of what’s on the grocery shelf. At a time when so much is being written about atrocities in our broken food system, consumers looking for sound, actionable advice on making grocery store purchasing decisions will appreciate this neatly compiled background check on everything from canned tuna to flour, fresh meat, fish and milk, and every manner of produce under the sun.”
—Bay Area Bites, KQED blog, 10/31/11

“I am of the mind that the process of learning how to cook should always begin with learning how to shop.”
—Chocolate & Zucchini, 10/25/11

“If it came from Bi-Rite, it was going to be good. This book captures that spirit and takes it out into the larger world and, hopefully, it will find its way into your kitchen where it will inform, encourage and inspire you to Eat Good Food.”
—TheKitchn.com, 10/21/11

“Throughout this book, Mogannam illustrates the connection between store, shopper, producer, and environment - bringing into practical focus Bi-Rite's ethos of 'creating community through food.'”
—Joseph Tarnowski, Progressive Grocer, 10/20/11

“A yummy, practical book that invites readers to dig in.”
—San Jose Mercury News, 10/19/11

“What makes the book particularly valuable is its comprehensive guide to ingredients found in the aisles of Bi-Rite - and in other stores like it - that helps readers become better-informed shoppers. The approach is a natural extension of a store that has built a business, and a community, around doing the same thing.”
—San Francisco Chronicle, 10/16/11
 
“For the home cook who is flummoxed by meal planning, cooking in season, and buying the right groceries, this book is a road map.  For the more practiced cook who wants to refine and improve his or her ability to buy the best possible ingredients, this book is a practical translation of all the high-gloss mediated food language like ""locavore"", turning such concepts into something that can make an actual difference on your dinner table and food budget.”
—The City Cook, Fall's New Cookbooks, 10/13/11

“San Franciscans, with their city’s well-earned reputation as a culinary paradise, have no shortage of world-class restaurants and shops. At the apex stands Bi-Rite Market. . . . The shop’s owner, Sam Mogannam has put together Bi-Rite Market’s Eat Good Food, an intelligent and useful guide and cookbook framed by Mogannam’s accomplished approach to cooking and shopping. Filled with practical tips and tasty recipes (and crammed with color photos and a vibrant layout), the book is the embodiment of the Bi-Rite experience. Even if you live far from San Francisco, Eat Good Food will make you feel like a shop regular. And that’s a very good feeling indeed.”
—Modern Tonic, 10/13/11

“Not only provides recipes for the kind of comfort food you'll find behind their glass case, but more importantly, the book functions as a guide to intelligent grocery shopping from the man who's spent years learning the art of buying.”
—7x7 San Francisco, Fall's Best Local Cookbooks, 10/6/11

“A beloved West Coast institution is celebrated between the covers of this inspiring cookbook.”
—Publishers Weekly, 7/11/11

“Like a trip to Bi-Rite Market, this book is super helpful, incredibly informative, fun, and full of great ways to use all the food that’s in it. Spend twenty minutes shopping at Bi-Rite Market and you’re pretty much guaranteed to leave with a basketful of well-made, great tasting, sustainably produced food, a lot of informative insights about what you bought, recipe ideas for how to serve it, and a big smile. With this book, you’ll experience all of that—aside from the actual food—and will likely want to start putting what you’ve learned about smart, sustainable shopping to work right away at your local market and then later in your kitchen. If you live in the Mission, you probably already shop at Bi-Rite. If you live further afield, buy the book and visit the shop (as I do) every time you’re in town.”
—Ari Weinzweig, co-founder of Zingerman’s Community of Businesses and author of Zingerman